![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/7944d75f-eba2-4822-9dac-abb969af600d_rw_1920.jpg?h=8960f56cac611fc874c89beb82b26dcf)
Feet on the ground
A Brazilian sandal brand launched the “Pés no Chão” campaign in 2021. Inspired by the campaign's products and colors, I created 4 letterings, one for each phrase. The brand is known for being colorful, light, and comfortable. I incorporated these characteristics into the design.
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/caba6287-4729-4459-ba1d-b920cdde0fd0_rw_1920.png?h=9b9f895245596168f2345ca744f0ff03)
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/7d051dbd-6782-41bc-a01c-e0232c7d6f23_rw_1920.png?h=ac8e4e0742c5565161547a4854198ade)
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/8cd68598-427b-4874-b65c-35f23b51f901_rw_1920.png?h=814ad0ce2ab1927c7a5ac5a84fd236c7)
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/d2e78b8d-d798-42fa-ae6f-7f893a93e991_rw_1920.png?h=59b7a25342974b73f864ddc2bc94b735)
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/81907908-9dc2-4c39-bad3-2ea9b3e89b43_rw_1920.jpg?h=00cc4666f40392aabbb7e47554de45f1)
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/1b386ec3-ae8c-4c6b-95b6-48eee2622606_rw_1920.jpg?h=3110bb9c3fbfae4b853e1dcb88ef29af)
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/12779e38-8f93-4378-81f6-2e5100fe063e_rw_1920.jpg?h=92a0cb071b1c465ec327982c151cf975)
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/53721dcd-c615-4e3c-9295-ba9c67813f56_rw_1920.jpg?h=63590baa84031790c56d257d60fcf719)
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/dd224bc3-d318-405c-9036-1581ee22c2da_rw_1920.png?h=6e608969dffdcc0bea255502c529655a)
![](https://cdn.myportfolio.com/f271be6e-a612-4a66-84c7-4a3253a5d123/8e71c0dc-f26c-4697-9c1d-8a77cfd058b2_rw_1920.jpg?h=93844dc9fbf3348947c6bc626b33075c)
Thank you!